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Sunday, April 8, 2012

ScienceDaily: Top Technology News

ScienceDaily: Top Technology News


Customers acquired through Google search advertising more valuable than previously thought

Posted: 06 Apr 2012 08:45 PM PDT

In a down economy where advertisers are concerned about every dollar spent, researchers have developed a new method of measuring the effectiveness of Google search advertising, taking into account not only online sales, but goods or services purchased off-line as well.

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